Each season K Star creates a unique creative campaign for her new collection of clothing and accessories. I helped her by adding some magic to enhance the photography she supplies and integrating them into her Shopify shop and other communication, in line with her marketing strategy. For her 2019 campaign, Korey picked a lot of tie-dye and colourful items, so we decided to light up this aspect by adding some splashes of colours to the background. I love how a simple touch goes a long way.
E-commerce, social media, postcard, photo editing
CLIENT: Korey Robyn – Owner & model
CREDITS: Tom Smith – Photo & copywriting