7Geese Software is one of the world’s largest performance management companies. Specializing in OKRs, continuous feedback, coaching, performance reviews, and career growth plans, the brand continues to attract a vast array of organizations that wish to enhance their workforce with the newest human resources trends and tools. I got on board at an early stage of brand development and was assigned to enlarge the visual identity, and build templates to communicate how companies, managers, and CEOs can benefit from using the product. At first, this meant creating infographics, vector illustrations, icons, and diagrams to help consumers understand complex theories like objectives and key results creation, and the magic behind all the features. We developed standard guides and templates for improving employee efficiency and helping them to accomplish their day-to-day work with a branded and consistent approach.
We wanted to ensure that the brand identity reflects a solid entity to help lift off your shoulders an obsolete way of managing employees in organizations. To do that, we developed a series of friendly illustrations to enhance the values of each feature of the products. Website pages were carefully crafted to be practical. Design choices were highly driven through science-based words and images, with conversion-focused, responsive, and mobile-friendly layout and prototype.
To spice it up, we also worked in developing brand awareness internally in a more playful way, by creating a series of fun avatars to represent the 7 Geese. We also came up with a series of memes to add a bit of fun to our weekly meetings and Instagram account.
Website, videos, animation, illustration, infographics, icons, layout, brochure, typography
CLIENT: 7Geese