SOHTOH created Path 92 in 2019 with the help of Canadian Council for Aboriginal Business, Dyspatch, Startup Slam, Battlesnake and Shopify to bring together emerging leaders and business owners in tech, who can contribute and start their own path down economic reconciliation in the tech sector.
The conference PATH 92 is a great launchpad for the non-Indigenous business leaders and owners who have not yet participated in reconciliation but want to learn more. If you’re interested in networking with Canadian companies that have already taken the plunge, this is a safe space to ask questions and get ideas for activating the call in practice.
SOHTOH is placing diversity, inclusion, and economic reconciliation at the heart of our approach to supporting corporate Canada in their efforts with Indigenous communities.
I helped develop the brand identity for the conference. I created the logo family and the brand guide with layouts and collaterals for the event. The initial brand words were: vibrant, non-conventional, Pop Arts, modern and open space. Placing forms and shapes in the unexpected was to challenge established models.