Toronto-based Korey Robyn is the visionary behind K-Star's Universe, a curated online boutique for high-end, pre-owned designer fashion. With her 'Fashion in Motion' tagline, Korey is taking K-Star on the road—selling her playful pieces straight from a branded fashion truck.
Collaborating closely with Korey to launch K Star with a comprehensive marketing and communications campaign that covered initial branding, logo design, and naming strategy. The logo, featuring "K Star Closet" and "K Star Truck," was designed to be versatile across various platforms, including social media, Shopify, vehicle wraps, and print materials.
We adopted the "Fashion in Motion" philosophy, incorporating reverse colour dot patterns and expanding star symbols into the brand's marketing assets. Each season, K Star creates unique campaigns for her new collections.
For her 2019 campaign, which featured tie-dye and colourful items, I enhanced the photography with vibrant backgrounds, seamlessly integrating them into her Shopify shop and communications. These creative touches brought her marketing strategy to life.
Skills
E-Commerce • Social Media • Postcard • Photo Editing • Branding & Naming Strategy • Logo Design • Branding Guidelines • Website • Shop Online • Vehicle Wrapping • Business Card • Sandwich Board • Social Media • Campaign Design • GIF Animation
Collaboration
Korey Robyn – Owner & Model
Tom Smith – Photo & Copy Writing
Kate Erickson – Initial sketch of the symbol
Tom Smith – Photo & Copy Writing
Kate Erickson – Initial sketch of the symbol
