As a mission-driven consulting and development company, they sought to present themselves as modern, trustworthy, and human, without compromising the technical edge that distinguishes them.
They brought me in to lead a complete rebrand. My job? Define a clear visual direction, craft a brand strategy, and build a flexible design system they could use across every platform.
They brought me in to lead a complete rebrand. My job? Define a clear visual direction, craft a brand strategy, and build a flexible design system they could use across every platform.
We started with stakeholder interviews, competitive research, and brand positioning to clarify their voice and values. Then, we translated those insights into mood boards, logo options, typography, colours, and a comprehensive brand guide. We wrapped up the project with a website design and marketing assets.
The result is a brand that feels grounded and professional, one that brings consistency to their digital presence and supports their mission to build tools that truly connect people and ideas.
