Tissus Delorme is a well-known family business founded by my parents 50 years ago in Quebec. The shop specializes in sewing, fabrics, decoration, and confectionery. The goal was to actualize and rejuvenate their brand identity and online presence to expand their clientele and motivate younger generations to create homemade things.
To achieve their goal, we ultimately needed to develop an online presence by creating a new website with an SEO strategy and developing their social media focusing on Facebook ads. The basis is conceptualizing low-cost but high-impact marketing assets to reach new clientele consistently.
In recognition of the store’s longevity in the textile industry, we wanted to keep the logo essence recognizable. We kept the original graphic idea of the needle and thread interlacing the fabric sample and highlighted the colours.
TAGS: logo design, branding guidelines, graphic element, social media, digital advertising
