Tissus Delorme, a family-run business with 50 years of history in Quebec, has long been a trusted name in sewing, fabrics, and home decoration. The challenge was to revitalize its brand and online presence to resonate with a younger audience and inspire the next generation to embrace DIY creativity.
To achieve this, we launched a modern website paired with a focused SEO strategy and expanded the brand’s reach through Facebook and Google ads. With a lean, cost-effective approach, we developed impactful marketing assets that consistently drew in new customers. As the sole digital marketer, I managed every aspect—from writing ad copy and designing visuals to fine-tuning targeting and running optimization tests.
While updating the brand, we honoured its heritage by preserving the iconic logo—a needle and thread interlacing a fabric sample—enhancing its colours to reflect a fresh, modern look while maintaining its timeless charm.
Skills
UI/UX Design • Brand Development • Illustrations • Visual Identity • Social Media • Web Design • Logo Design • Photoshop • Illustrator • Google Ads • Facebook Ads • Infographics • Iconography • Book Design • Wix • Facebook Ads
