The Institute is a nonprofit organization promoting privacy, security, and freedom in digital communications. It provides tools, resources, and educational programs to protect individual privacy and advocate for open access to the Internet.
The envisioned website should be modern, streamlined, consistent, and intuitive, with a central hub for various projects and a clear mission on the homepage. The Institute wants to project a brand personality that is trustworthy, interesting, responsive, innovative, modern, clean, tech-savvy, accessible, and inclusive. It aims for the target audience to see it as a digital privacy champion, authoritative information source, provider of affordable internet access, and professional entity with ongoing work and resources for support. The homepage should focus on memberships, The Institute OS, news, and projects, with reduced long text scrolls, more visuals, and up-to-date information, balancing corporate legitimacy and a tech feel.
