The American Association of Community Theatre (AACT) is modernizing its website to ensure brand consistency and boost membership. The redesign enhances accessibility, streamlines information, and improves user experience. Though content-rich and flexible, the site is outdated, lacks device accessibility, and has inconsistent aesthetics. Removing unnecessary information will better promote membership and revenue.
Feedback shows visitors feel overwhelmed by the content and find navigation difficult. The outdated design and limited device accessibility restrict engagement and hinder membership growth. AACT aims to make the website more user-friendly and accessible, enhancing brand consistency and visibility.
The redesigned website will feature a modern, intuitive design with easy navigation, a vibrant colour scheme, and engaging photos and videos. User-friendly menus and organized content will help visitors quickly find information. AACT aims to be seen as an inclusive, innovative, informative, credible, and accessible resource, fostering a supportive community within the theatre industry.
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Micro Animations Made in Figma
The new website will feature clean typography and easy-to-read font styles to enhance readability while maintaining a professional appearance. A balanced mix of text and visuals will keep the site engaging without overwhelming visitors, making finding the information they need straightforward. The vibrant colour scheme, engaging photos, and videos will effectively convey the mission and essence of community theatre.
User-friendly menus and organized content will ensure easy navigation, with strategically placed calls to action to drive engagement, such as joining or donating. The website will regularly update with new photos and videos from AACT activities to maintain a dynamic online presence. AACT aims to be perceived as inclusive, innovative, and informative, consistently using the official logo and colour scheme to reinforce brand identity and enhance the overall user experience.
