Project Scope
Build the entire visual identity for Path 92, a conference that connects emerging leaders and business owners in the tech sector. It provides a launchpad for non-Indigenous leaders to pursue economic reconciliation through networking, learning, and practical insights with like-minded Canadian companies.
Contribution
I contributed to developing the conference's brand identity by creating the logo family and brand guide, including layouts and event collaterals. I transformed the logo into a dynamic digital poster, animating all its elements in a cohesive design.
Design Rationale
The initial brand concepts were vibrant, unconventional, Pop Art-inspired, modern, and spacious. Forms and shapes are placed unexpectedly to challenge established norms and inspire diversity and inclusion by being eclectic.
Skills
UI/UX Design • Brand Development • Illustrations • Visual Identity • Social Media • Web Design • Landing Page • Photoshop • Illustrator • Brochure Layout • Poster • Infographics • Signage • Banner
Collaboration
Agency: SOHTOH created Path 92 in 2019 with support from the Canadian Council for Aboriginal Business
