Project Scope
Announcing the launch of “Children’s House,” a unique school concept blending the warmth of home with the foundations of early education. The logo embodies this dual purpose, reflecting both its social role as a nurturing space and its pedagogical mission in shaping young minds.
Design rational
The transformation from caterpillar to butterfly symbolizes this journey. Just as a butterfly’s beauty stems from its larval stage, not from mimicking others, the unique development process is vital. We incorporated Uma’s name into the butterfly’s wings and created a versatile logo family. Three fonts and a broad colour palette were chosen to highlight the playful nature of the house.
My contribution
I led the art direction, crafting a visual identity that captures the essence of the school. The logo and social assets highlight key features, such as opening hours, interspersed with vibrant photos of the space and children at play, bringing the spirit of “Children’s House” to life.
Collaboration
Korey Robyn – Director of Uma’s Children's House and photo taker
