Petit Tembo is a Vancouver-based project/boutique focused on social impact. The store caters to parents and offers a meticulously edited selection of the best sustainable products for babies and children.
I developed their logo and visual branding elements. PETIT[P(Ə)TI/, /IT] is French for small/little, and TEMBO[TEM-BO, TE-MBO] is Swahili for elephant. It was very important for them not to be literal and show the elephant itself but only its essence. The challenge was to get the feel of it without any direct visual representation of the elephant. They also wanted to have a unique script font for their logotype.
Petit Tembo’s branding is continually evolving. Petit Tembo offers a series of T-shirts, colouring books, and other design items to spread kind words to the world.
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Colouring Book Design
Credits
Ivana Grubisic and Carla Morales – Owners
Photo – Ivana Grubisic
Illustrations of elephants – @hoperestora in honour of elephants and the @sheldricktrust’s incredible work
Photo – Ivana Grubisic
Illustrations of elephants – @hoperestora in honour of elephants and the @sheldricktrust’s incredible work
TAGS
#logo #design #animation #branding #guidelines #banner #colouring-book #sticker #symbol #saveelephant #elephants
