Project Scope
What does it mean to sip boldly? That was the question at the heart of Free Spirited, a podcast I conceived and designed from the ground up. Centred on the world of non-alcoholic beverages, this project wasn’t just a celebration of sparkling seltzers and velvety zero-proof cocktails—it was an exploration of culture, community, and the quiet revolution reshaping our glasses.
From concept to creation, I infused every detail with the essence of sophistication and playfulness. The branding? Crisp and modern, evoking a perfect pour of curiosity. The landing page? An immersive, digital invitation designed to pique interest, drawing users into a world where flavour and mindfulness coexist beautifully.
My Contribution
• Brand Strategy: Tapping into what your audience truly craves
• Content Creation: Stories that stir your soul
• Copywriting: Words that lift your spirit
• Photo Curation: Eye-catching, thirst-worthy visuals
• Branding & UI Design: Smooth designs with a refreshing twist
• Figma Components: Smart, reusable elements that flow like a perfect mix
• Hero Images & Illustrations: Photoshop-crafted vibes that sparkle
• Content Creation: Stories that stir your soul
• Copywriting: Words that lift your spirit
• Photo Curation: Eye-catching, thirst-worthy visuals
• Branding & UI Design: Smooth designs with a refreshing twist
• Figma Components: Smart, reusable elements that flow like a perfect mix
• Hero Images & Illustrations: Photoshop-crafted vibes that sparkle
Design Thinking
Easy Navigation & Clear Purpose
The landing page unfolds with clarity and charm. A bold hero section establishes a warm, inviting tone, complemented by a playful photo montage of the host. A concise introduction beckons visitors to explore further, blending personality with purpose.
The landing page unfolds with clarity and charm. A bold hero section establishes a warm, inviting tone, complemented by a playful photo montage of the host. A concise introduction beckons visitors to explore further, blending personality with purpose.
Content Discovery
Users can sample audio clips, filter content by interest, and access detailed show notes. Simple sharing options and intuitive episode navigation make things easy, while bright, appealing images highlight the variety of non-alcoholic drinks, making the content visually engaging.
Users can sample audio clips, filter content by interest, and access detailed show notes. Simple sharing options and intuitive episode navigation make things easy, while bright, appealing images highlight the variety of non-alcoholic drinks, making the content visually engaging.
Community Building
Testimonials and simple subscription links foster connection, while an exclusive mocktail recipe guide offers a delightful welcome to new listeners.
Testimonials and simple subscription links foster connection, while an exclusive mocktail recipe guide offers a delightful welcome to new listeners.
Results
The result is more than just a landing page—it's a digital destination that captures the essence of alcohol-free living while providing an intuitive, engaging user experience that serves both curious newcomers and dedicated listeners.
Skills
UI/UX design • Branding • Visual Identity • Mobile app • Web Design • Landing Page • Visual Identity • Figma • Photoshop • Illustrator
