THe Challenge
In a world dominated by alcohol-centric content, how do you create an engaging digital home for a podcast celebrating the creativity and culture of non-alcoholic beverages? My mission was to design a landing page that would promote a podcast and build a community around alcohol-free living.
In a world dominated by alcohol-centric content, how do you create an engaging digital home for a podcast celebrating the creativity and culture of non-alcoholic beverages? My mission was to design a landing page that would promote a podcast and build a community around alcohol-free living.
The process
Starting with deep user research, I identified what draws people to podcasts and alcohol-free lifestyles. This insight guided every decision, from content hierarchy to interaction design. I took ownership of the entire creative process:
• Content strategy and copywriting
• Visual design and photography curation
• Custom illustrations and hero image creation
• UI/UX design in Figma
• Brand identity development
Starting with deep user research, I identified what draws people to podcasts and alcohol-free lifestyles. This insight guided every decision, from content hierarchy to interaction design. I took ownership of the entire creative process:
• Content strategy and copywriting
• Visual design and photography curation
• Custom illustrations and hero image creation
• UI/UX design in Figma
• Brand identity development
Design solutions
The landing page unfolds like a story, with each section thoughtfully crafted to move visitors from curiosity to engagement:
The landing page unfolds like a story, with each section thoughtfully crafted to move visitors from curiosity to engagement:
1. First Impression
The landing page unfolds like a story, with each section thoughtfully crafted to move visitors from curiosity to engagement:
The landing page unfolds like a story, with each section thoughtfully crafted to move visitors from curiosity to engagement:
2. Content Discovery
Episodes are presented in an intuitive, interactive format that respects casual browsers and dedicated listeners. Users can:
• Sample audio clips before committing
• Filter content by their interests
• Access detailed show notes
• Share episodes effortlessly
Episodes are presented in an intuitive, interactive format that respects casual browsers and dedicated listeners. Users can:
• Sample audio clips before committing
• Filter content by their interests
• Access detailed show notes
• Share episodes effortlessly
3. Community Building
To transform visitors into community members, I designed:
• A featured testimonials section showcasing listener stories
• Easy-access subscription links to significant podcast platforms
• A compelling welcome offer: an exclusive mocktail recipe guide
To transform visitors into community members, I designed:
• A featured testimonials section showcasing listener stories
• Easy-access subscription links to significant podcast platforms
• A compelling welcome offer: an exclusive mocktail recipe guide
Impact
The result is more than just a landing page—it's a digital destination that captures the essence of alcohol-free living while providing an intuitive, engaging user experience that serves both curious newcomers and dedicated listeners.
The result is more than just a landing page—it's a digital destination that captures the essence of alcohol-free living while providing an intuitive, engaging user experience that serves both curious newcomers and dedicated listeners.
