Project vision
The vision of this project was to design a streamlined, secure portal for healthcare providers (HCPs) to make effortless referrals. This involved creating an intuitive dashboard where HCPs could easily access everything from client information to essential resources.
Project Steps
Discovery & Insights
Collaborated with the Quit Now team to understand the landscape, goals, and user needs, establishing a solid foundation for design solutions.
• Mapped the current user journey
• Identified pain points and opportunities
• Defined organizational objectives
• Analyzed user behaviours and requirements
Collaborated with the Quit Now team to understand the landscape, goals, and user needs, establishing a solid foundation for design solutions.
• Mapped the current user journey
• Identified pain points and opportunities
• Defined organizational objectives
• Analyzed user behaviours and requirements
Information Architecture & User Experience
Utilized discovery insights to create wireframes for key pages, balancing user needs and development constraints.
• Developed detailed wireframes
• Designed user flow diagrams
• Established intuitive navigation patterns
• Ensured alignment with technical specifications
Visual Design
With wireframes approved and feedback incorporated, the design system was developed, aligning with established brand guidelines to shape the visual identity of key pages. This included a cohesive design system featuring:
• Welcoming, rounded shapes for accessibility
• High-contrast text for clarity
• Health-centric and inclusive imagery
• Thoughtful use of colour psychology:
Orange/yellow for energy and positivity and soft blue for trust and calm
Utilized discovery insights to create wireframes for key pages, balancing user needs and development constraints.
• Developed detailed wireframes
• Designed user flow diagrams
• Established intuitive navigation patterns
• Ensured alignment with technical specifications
Visual Design
With wireframes approved and feedback incorporated, the design system was developed, aligning with established brand guidelines to shape the visual identity of key pages. This included a cohesive design system featuring:
• Welcoming, rounded shapes for accessibility
• High-contrast text for clarity
• Health-centric and inclusive imagery
• Thoughtful use of colour psychology:
Orange/yellow for energy and positivity and soft blue for trust and calm
Challenge
Healthcare providers require a more efficient way to make referrals and track progress. The existing process was hindered by email reliance, limited resource access, and a fragmented experience. They wanted a modernized version of their brand identity—still within the same family but fresher and more contemporary.
Key Objectives
• Streamline the referral workflow to increase adoption
• Create a secure yet accessible authentication system
• Enable referral initiation during account approval
• Automate referral routing for both phone and online support
• Provide easy access to client outcomes and resources
• Develop a mobile-responsive dashboard
• Integrate direct connection to Quit Now services
• Create a secure yet accessible authentication system
• Enable referral initiation during account approval
• Automate referral routing for both phone and online support
• Provide easy access to client outcomes and resources
• Develop a mobile-responsive dashboard
• Integrate direct connection to Quit Now services
Skills
UI/UX design • Branding • Visual Identity • Mobile app • Web Design • Dashboard Design • Visual Identity • Figma • Photoshop • Illustrator
Collaboration
Agency: Affinity Bridge
